Streaming TV and the Political Market: From a Midterm Year to a Presidential

New 2023 Report

Streaming TV and the Political Market: From a Midterm Year to a Presidential

Ad-Supported OTT in the Campaign Space

In compiling this year’s report, Campaigns & Elections spoke to political ad strategists and media buyers from both sides of the aisle to assess the state of ad-supported OTT in the campaign space with three core questions: 1) Did the cycle match expectations for CTV as an ad channel? 2) What are the challenges that still exist for advertisers and buyers in this space? 3) How is the ecosystem likely to evolve for the 2024 presidential cycle?

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This report was produce by Campaigns & Elections in partnership with Premion.

Since its founding in 1980 Campaigns & Elections has been dedicated to being the go-to resource for political campaign professionals on the latest in campaigning, and developments in the industry at large.